The smartest featurephone- New Nokia Asha 501

The new $99 Asha 501 aims to make smartphones even more affordable for the developing world. 

  Available in the UK over the summer, the Asha 501 is the first of a new family of smartphones which Nokia says “pushes the boundaries of affordable smartphone design with bold color, a high-quality build and an innovative user interface”. 

Nokia hopes developers will write new apps for the 91g device, which comes in six colors and features a 3” screen and a single back button.
The device offers a sharp contrast to the trend in top of the range smartphones for ever larger screens and use of the Android software


  • Height: 99.2 mm 
  • Width: 58 mm
  • Thickness: 12.1 mm
  •  Weight: 98g
  • Display Size: 3"
  • Display Features Brightness Control
  • RGB Stripe
  • Nokia Glance Screen
  • Screen Double Tap

  • Primary Camera Censor size 3.2 MP
  • Camera Resolution 2048 * 1530 Pixel

The Asha 501's software offers a choice of just two main screens home screens, called ‘Home’ and Fast lane. Nokia says ‘Home’ is a traditional, icon-based view for launching individual apps or accessing a specific feature while Fast-lane “is inspired by how people really use their phone. Recently accessed contacts, social networks and apps, unique to each person, are stored and presented in Fast lane. It provides a record of how the phone is used, giving people a glimpse of their past, present and future activity, and helping them multitask by providing easy access to their favorite features.”
Nokia says its web browser compresses data by 90 per cent, making the device ideal for those with limited web access or low data packages.
Neil Mawston, executive director of Strategy Analytic, said “Nokia has surpassed expectations of what’s achievable in the sub-$100 phone category with a new Asha handset that is unlike any other, with design cues from Lumia and a mix of features, services and affordability that is valued by price-conscious buyers,” he said. “This is a welcome addition to the market and a refreshing option for consumers looking to upgrade from feature phones.”
Apps from EA Games, Facebook, LinkedIn and Twitter will be available on the Asha platform.
Nokia claims the standby time for the 501 could theoretically run to 48 days. A 3.2MP camera is included and a dual SIM option is also available. The talk time is up to 17 hours. UK pricing has not yet been announced. 

News By:
11:39AM BST 09 May 2013


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